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High‑Performance Digital Strategy& AI‑Driven Growth

Luxury Fashion Collage

The NIMA Edge

European Luxury Heritage

Refining MENA's digital landscape through the lens of European excellence. We bridge the gap between world-class luxury standards and Middle Eastern market dynamics.

AI-Powered Scaling

Beyond simple marketing. We engineer intelligent, end-to-end digital ecosystems and proprietary CRO frameworks designed to transform traffic into measurable ROI.

Founder-Led Strategy

Exclusivity is our core. No junior accounts, your growth is personally orchestrated by Nicola and Marina, ensuring senior-level precision at every touchpoint.

Bridging Italy and MENA for the next generation of digital leaders.

Our Approach

Why Choose NIMA Digital?

With 25+ years of industry experience, we operate through a curated global network of companies, freelancers, and top-tier professionals. We don't just build strategies, we deliver results.

How We Work

We Listen

We pay full attention to your needs and goals, ensuring we capture every detail of your vision.

We Understand

We gain comprehensive insights into your challenges and opportunities through deep analysis.

We Strategize

We develop tailored approaches that align perfectly with your business objectives.

We Deliver

We execute with selected partners to achieve measurable, impactful results.

A Different Kind of Consulting

At NIMA Digital, we don't follow the traditional consulting firm structure: no large internal teams, no struggles with hiring or retention. Instead, we operate through a curated global network of companies, freelancers, and top-tier professionals, hand-picked for each project.

The NIMA Advantage

Bespoke Solutions

Tailored approaches for each client's unique challenges.

Top-Tier Global Network

Access to an international network of specialized professionals.

End-to-End Capabilities

Complete digital transformation from strategy to execution.

Our Model

AS-IS Analysis

Comprehensive audit of your current digital ecosystem and performance.

Strategic Roadmap

Strategic documentation and prioritized action plan for intervention.

Expert Activation

Selecting and deploying the ideal network of high-level specialists.

Follow-up & Results

Continuous measurement and optimization to ensure scaling.

Proven Success

Significant Online Sales Growth

Proven strategies that significantly boost your e-commerce sales.

Enhanced Digital Brand Presence

Strengthening your brand visibility across digital channels.

Efficient Digital Operations

Streamlining processes for greater operational efficiency and lower costs.

Real Success Stories

Demonstrated achievements through concrete results and satisfied clients.

The UAE Market Gap

Standing Out in a Competitive Market

In Dubai's digital landscape, brands compete with aggressive ads, inflated budgets, yet weak customer retention strategies. The gap between spend and results? That's where we can make the difference.

The Italian Edge

Digital Craftsmanship

Every e-commerce strategy is a bespoke creation, not a template. Like Italian tailoring, we craft digital experiences that fit your brand's unique identity and ambitions perfectly.

Evolved Omnichannel

Your strong social presence deserves an effective website UX to match. We provide the technical architecture that supports your aesthetics, seamless experiences from Instagram to checkout.

Heritage Meets Innovation

We combine 25 years of luxury expertise with frontier technology. AI-powered automation and data intelligence, delivered with the sophistication your brand demands.

We Solve These Challenges

Brand Elevation

Your brand is ready to scale globally, needing a digital identity that reflects your full potential and prestige.

We elevate your digital presence to world-class standards.

D2C Transformation

Expanding from B2B to D2C requires a high-performance ecosystem designed to capture the full value of your market.

We build scalable D2C platforms with integrated logistics.

Data-Driven Excellence

High-stakes growth demands a partnership rooted in data-driven precision and transparent, measurable outcomes.

We deliver clean UI/UX and measurable performance metrics.

Profit & Tangible Growth

Leveraging decades of experience, a strategic network, and innovative AI solutions, we scale your business while protecting your margins.

Your investment translates directly into measurable, scalable ROI.

What Do You Need Right Now?


Every service is tailored to support your business journey toward success.

Digital Strategy & Gap Analysis

Complete audit of your digital ecosystem. We identify gaps, benchmark competitors, and build actionable roadmaps.

  • Competitive Benchmarking
  • Channel Performance Audit
  • Growth Roadmap
  • KPI Framework
AI Enhanced

E-Commerce Development

Launch or migrate your store with the right technology. Magento, Shopify, or custom, overseen end-to-end.

  • Platform Selection & Migration
  • Conversion Optimization
  • Payment & Logistics Integration
  • Mobile-First UX

CRM & Customer Loyalty

Transform one-time buyers into lifelong customers. Strategies that maximize lifetime value.

  • Customer Segmentation
  • Automated Journey Flows
  • Loyalty Program Design
  • Retention Analytics

UX/UI for Luxury

Interface optimization for discerning audiences. Every pixel reflects your brand's prestige.

  • User Journey Mapping
  • A/B Testing Programs
  • Conversion Rate Optimization
  • Brand-Aligned Design Systems

Analytics & Business Intelligence

Dashboards that matter. KPIs that drive decisions. Data, not assumptions.

  • Custom Dashboard Development
  • Attribution Modeling
  • Predictive Analytics
  • Real-Time Reporting
AI Enhanced

Performance Marketing

Data-driven campaigns across Google, Meta, and emerging platforms. Full transparency.

  • Paid Media Strategy
  • Creative Optimization
  • ROAS Maximization
  • Cross-Channel Attribution
A Selection of Our Works

Success Stories

Driving measurable growth for world-class brands. We provide the strategic expertise behind high-performing digital projects.

Ottod'Ame

Ottod'Ame

Ottod'Ame

Rebecca Gioielli

Rebecca Gioielli

Rebecca Gioielli

LuisaViaRoma

LuisaViaRoma

LuisaViaRoma

Stefano Ricci

Stefano Ricci

Stefano Ricci

Maman et Sophie

Maman et Sophie

Maman et Sophie

Il Bisonte

Il Bisonte

Il Bisonte

Flavio Castellani

Flavio Castellani

Flavio Castellani

O bag

O bag

O bag

Probios

Probios

Probios

MOA Concept

MOA Concept

MOA Concept

Cavalleria Toscana

Cavalleria Toscana

Cavalleria Toscana

Faliero Sarti

Faliero Sarti

Faliero Sarti

Manteco

Manteco

Manteco

Dr. Vranjes

Dr. Vranjes

Dr. Vranjes

Nuvolari

Nuvolari

Nuvolari

Collini Milano

Collini Milano

Collini Milano

Monobi

Monobi

Monobi

Fabio Rusconi

Fabio Rusconi

Fabio Rusconi

Crime London

Crime London

Crime London

Ottod'Ame

Ottod'Ame

Ottod'Ame

Rebecca Gioielli

Rebecca Gioielli

Rebecca Gioielli

LuisaViaRoma

LuisaViaRoma

LuisaViaRoma

Stefano Ricci

Stefano Ricci

Stefano Ricci

Maman et Sophie

Maman et Sophie

Maman et Sophie

Il Bisonte

Il Bisonte

Il Bisonte

Flavio Castellani

Flavio Castellani

Flavio Castellani

O bag

O bag

O bag

Probios

Probios

Probios

MOA Concept

MOA Concept

MOA Concept

Cavalleria Toscana

Cavalleria Toscana

Cavalleria Toscana

Faliero Sarti

Faliero Sarti

Faliero Sarti

Manteco

Manteco

Manteco

Dr. Vranjes

Dr. Vranjes

Dr. Vranjes

Nuvolari

Nuvolari

Nuvolari

Collini Milano

Collini Milano

Collini Milano

Monobi

Monobi

Monobi

Fabio Rusconi

Fabio Rusconi

Fabio Rusconi

Crime London

Crime London

Crime London

AI Lab

AI Solutions for Luxury Industries

We transform how luxury brands connect with clients online and now we're applying that same passion for excellence to a new frontier: intelligent systems that anticipate, adapt, and elevate every high-end interaction.

Our aim is to create AI solutions with visionary partners who understand that the future of luxury is intelligent, personal, and seamless.

Our Method

01

Accelerated Discovery

Our intelligent interview tools map your business processes and critical pain points in days, not months. We reduce assessment time by 80%.

02

Vertical Development

The solutions we create for marketing and e-commerce fuel our AI Lab research, and vice versa. Every insight compounds.

03

Continuous Evolution

Every project becomes a case study that refines our AI agents. Your competitive advantage grows with every iteration.

AI Adoption & Mindset

Our goal: transform the fear of automation into ownership of new processes by guiding your teams through real change with a pragmatic approach, so AI becomes an accelerator, not a threat.

Vibe Coders

10x Development Velocity

Our technical team uses AI as a productivity multiplier, delivering features and solutions at 10x the speed of traditional methods.

We don't waste time reinventing the wheel. We integrate the best existing AI models and LLMs, focusing exclusively on Product Experience and deep verticality for the Luxury sector.

10x faster feature delivery
Best-in-class LLM integration
100% Luxury-vertical focus

Access Areas

ACTIVE

AI Lab Suite

Experimental Modules

Access our cutting-edge experimental modules for AI-powered content generation and e-commerce workflow automation. Test tomorrow's tools today.

  • AI Content Generation
  • Workflow Automation
  • E-commerce AI Modules
OPEN

High-Speed Consulting

AI-Powered Assessment

Strategic assessment sessions powered by AI to identify automation opportunities in your operations. We compress months of analysis into days.

  • Luxury Real Estate Focus
  • Boutique Hospitality
  • Automation Opportunity Audit
EXCLUSIVE

Bespoke AI Projects

Turnkey Creative Solutions

End-to-end projects for brands seeking premium video campaigns or editorial content generated entirely with AI. High-end creative, zero compromise.

  • AI Video Campaigns
  • Editorial Content Generation
  • Turnkey Delivery

Let's Be Partners

AI Lab is not a service you can purchase. It's a collaboration space where we partner with forward-thinking luxury operators. We bring the AI architecture and technical expertise. You bring industry knowledge and real-world use cases. Together, we prototype what comes next.

Strategic Partners

Our Network

We partner with industry-leading platforms and agencies to deliver exceptional results for our clients.

Dynamic Yield

An AI-powered personalization platform that delivers individualized user experiences across web, apps, email, and other touchpoints to optimize conversions and engagement.

Airship

Mobile-first customer experience platform for push notifications, SMS, email, and cross-channel messaging to boost engagement and retention.

Aiora Studio

AI-powered fashion platform that transforms product photos into professional content: model photography, product descriptions, and editorial campaigns.

Connected Stories

AI-powered Creative Management Platform for creating, personalizing, and optimizing ad content (especially video) at scale and in real time.

InTarget

Data-driven digital marketing agency specializing in omnichannel strategies across the entire customer journey, with offices in Italy and abroad.

Branch

Mobile attribution, deep linking, and analytics platform that helps brands measure campaign performance and optimize in-app user experiences.

Supernova

Business innovation partner specializing in fashion & luxury: digital growth strategies, performance marketing, and affiliate management.

Antavo

AI-powered SaaS loyalty management software for building and managing personalized, omnichannel loyalty programs across retail, fashion, hospitality, and more.

Dynamic Yield

An AI-powered personalization platform that delivers individualized user experiences across web, apps, email, and other touchpoints to optimize conversions and engagement.

Airship

Mobile-first customer experience platform for push notifications, SMS, email, and cross-channel messaging to boost engagement and retention.

Aiora Studio

AI-powered fashion platform that transforms product photos into professional content: model photography, product descriptions, and editorial campaigns.

Connected Stories

AI-powered Creative Management Platform for creating, personalizing, and optimizing ad content (especially video) at scale and in real time.

InTarget

Data-driven digital marketing agency specializing in omnichannel strategies across the entire customer journey, with offices in Italy and abroad.

Branch

Mobile attribution, deep linking, and analytics platform that helps brands measure campaign performance and optimize in-app user experiences.

Supernova

Business innovation partner specializing in fashion & luxury: digital growth strategies, performance marketing, and affiliate management.

Antavo

AI-powered SaaS loyalty management software for building and managing personalized, omnichannel loyalty programs across retail, fashion, hospitality, and more.

Meet the Founders

NIMA Digital was born from decades inside the fashion industry, not outside looking in. We've driven the growth that turned regional boutiques into global players.

25+
Years in Luxury Digital
30+
E-commerce Transformations
€500M+
Client Revenue Generated
Nicola Antonelli

Nicola Antonelli

Co-Founder & Digital Strategy

Built LUISAVIAROMA's digital empire from the ground up starting in 1999. As CMO and CRO, shaped the strategies that drove international expansion.

Digital Manager of the Year 2021
LinkedIn
Marina Di Falco

Marina Di Falco

Co-Founder & Performance Marketing

Nearly 15 years of e-commerce expertise, specializing in digital marketing strategies that balance brand prestige with measurable performance.

Certified Media Manager
LinkedIn
Start the Conversation

Ready to Enhance your Business?

Book a no-obligation business assessment with our founders. We'll analyze your current position and identify opportunities, whether you choose to work with us or not.

Founders-Led
No Sales Pitch

Prefer to Talk Directly?

Schedule a call with our founders.